Research before writing
Collect the product definition, audience, problems, features and proof into separate editable fields.
Website to social posts
Turn your SaaS website into posts that stay accurate.
Use the pages you already maintain as source material, then turn product facts, workflows and proof into social angles people can actually use.
Why it works
Your website is source material, not the finished post.
Copying a feature page into a caption produces an ad. The useful work is finding the customer job behind the feature, choosing one clear lesson and preserving the evidence that makes the claim believable.
Traceable claims
Keep source URLs with the brief so a specific product statement can be checked before publication.
Distinct content angles
Translate one product truth into education, proof, workflow and founder-led posts instead of repeating the homepage.
The workflow
A four-part website repurposing workflow
- 01
Map the source
Start with the homepage, product pages, use cases, customer evidence, changelog and help content.
- 02
Confirm the truth
Remove stale claims, add important limits and decide which evidence is safe to publish.
- 03
Choose one reader job
Build each post around one question, task or decision rather than the whole product pitch.
- 04
Package by platform
Adapt the opening and publishing copy while keeping the core idea consistent across the assets.
Use it well
Pages that contain strong post material
Changelog
Group related releases around the customer job they improve, then show the before-and-after workflow.
Help center
Turn recurring setup questions into concise tutorials that reduce uncertainty before signup.
Case study
Extract the starting point, intervention, timeframe and limitation so the result remains credible.
Questions
What to know before you start
Will it copy my website text word for word?
No. The site is used for research. Posts are planned around a specific audience job and written for the selected format.
Can I correct the website research?
Yes. The research becomes a structured brief you can edit before it is used for content planning.
What if my product is behind a login?
Public pages provide the starting point. You can add the important private product context and remove anything that should not be published.
Turn your SaaS website into posts that stay accurate.
Use the pages you already maintain as source material, then turn product facts, workflows and proof into social angles people can actually use.